SET YOUR GOALS ON SOCILA MEDIA ADVERTISING
Goal setting should be priority #1
Keep it simple by setting goals and then measure them to follow your progress.
How do you set up goals and follow your progress? If you're just starting out, you want to get your business noticed. To get noticed, “Brand Awareness” might be your goal.
Make sure that your content expresses who you are and what you do. In the social media space, you can measure your audience by the number of engagements of each of your posts.
If you are a more established business, your goals may be deepened by the relationships you establish within your community. Create content that will inspire, educate, or entertain a targeted audience. Measure engagement to see if your goals are being met, or to evaluate further goal setting.
Most social media platforms have built-in analytics to track your progress and measure your goals on that particular social media platform. Built-in analytics is a tool offered to you free of charge. A wealth of information is yours at your fingertips!